Wednesday, August 8, 2012

Meet the B2B market research team




This team is surveying B2B organizations to determine whether providing them with leads from our NPO clients is a sustainable income source.

The project is led by John, a Queen's MBA graduate and Founder and Managing Director of Social Focus. His teammates include Shirley (pre-Ivey HBA student), James (Queen's Commerce student), and Catrina (Queen's Commerce student). The team is supported by Andy (Queen's Commerce student) and Peter (Schulich MBA student).

Random facts about the team members:

John
Did you know John started his first business, selling baseball cards, at age 12

Shirley
Did you know Shirley co-founded a youth leadership organization in high school?

James
Did you know James was an assistant swim instructor?

Catrina
Did you know Catrina is completing a dual-degree in Commerce and Economics?

Andy
Did you know Andy plays multiple sports including baseball, basketball, and frisbee?

Peter
Did you know that Peter is an avid snow-boarder?

Project progress:

To date, they've conducted secondary research, developed a survey and are in the process of contacting clients and collecting data.

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