Happy 10th Birthday, Social Focus Consulting!

This year's birthday logo was inspired by the Korean dalgona candy as popularized in the worldwide TV phenom, Squid Game

Wow! A whole decade's worth of memories has come and gone. We have lots to be proud about, and I'll get more into that in a second, but what's not been as widely shared is our challenges scaling from 2018 onward. I've always wanted to digitize Social Focus (SFC) as a way to scale, so in 2019 I joined a technology-based social enterprise to learn the ins and outs of the high growth start-up world. I loved every minute of it, but the most important thing I learned coming out of that experience was that the non-profit sector is a super tough sector to sell to, digital or not. 

During that time, I put SFC into "hibernation." That was meant to be more of a short-term pause on the company. After my time with the start-up, it's with a heavy heart that I've decided to put SFC into a more long-term "cryostasis." I've put too much into the brand to put away SFC forever so it may come back in some form or another one day.

For now, while I'm certainly not done being excited about the social sector, I do want to broaden my career experience. Right now, I'm exploring a variety of roles, sectors, and industries, so if you want to hook me up or know someone looking for an entrepreneurial professional with innovation up the wazoo, let me know.

In the meanwhile, let's celebrate 10 great years of Social Focus Consulting:

• On-boarded over 100 student team members from Queen's University, Western University, University of Toronto, and York University. These students have gone onto successful careers at Deloitte, KPMG, Kearney, Goldman Sachs, Morgan Stanley, and more.
• Completed dozens of projects from charities and non-profits all across Canada
• Helped NPOs raise more funds and participants (e.g. 400% for a social enterprise, 61% for a youth organization, 25% for a community organization)
• Published an Ivey Publishing business school learning case, in use by a Canadian telecom and universities from all over the world including Canada, USA, Mexico, Kazakhstan, Spain, and Philippines
• Lectured, presented, judged, moderated, or mentored at over two dozen events and courses at Queen's, Schulich, Rotman, Ivey, and more
• Featured in Globe & Mail, Rogers Magazine, Queen's Alumni Magazine, Charity Village, and more
• Honoured at Toronto Region Board of Trade Business Excellence Awards, EY Entrepreneur of the Year Awards, and Air Miles Small Business Achievement Awards

My heartfelt thanks to every single person who's been a part of this journey. This could not have happened without your shared vision for a more impactful world.

 "'Cause I've had the time of my life. And I owe it all to you"

#goSocialFocusForever #SFC10 #socent #socinn

John Paul de Silva, MBA

Founder and Managing Director

Social Focus Consulting

when it comes to your cause, we mean business
JohnPaul@SocialFocusConsulting.ca
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416.830.2507

p.s. Read past blog entries for logos of yester-years.